Now and again people write about our work, or ask us to discuss the design and branding industry. The following are a selection of articles and opinions were we express our thoughts and ideas on how to build brands that will endure and strengthen your businesses.
The prestigious Polar Music Prize was assigned a new visual identity pinned under the concept of Celebrating Music, Uniting Cultures. The logotype was redesigned, the colours and typography was updated and a visual element was designed. All to ensure improved legibility on all devices. Read more about the work in the review by Under Consideration, Brand New.
Thinking & Making is a series of talks hosted by design studio Bedow. The first design talk was recorded October 29th, 2021. Kanon Foundry talks about variable type. You’ll find out what C3PO and Swiss train clocks have in common with the Bedow typefaces and how you create randomness by OpenType coding.
The studio is growing. As the given next step after assigning the studio board, three new co-workers has joined the Bedow team; two designers and a design director.
By embracing the Italian origin of pasta as well as mathematician Leonardo Fibonacci, a new packaging design was created for Coop’s pasta line. Magazine CAP&Design, interviews Anders Bollman about the design and the core of a modular grid system with Fibonacci’s harmonious proportions
In episode 27 of Brand New’s podcast Follow Up, Armin Vit interviews Creative Director Perniclas Bedow and Jaktar founder Igor Melnikov about the process of developing a completely new brand from scratch. The project spanned over two years and the conversation covers the naming process, the logotype and the brand identity as a whole.
Anders Bollman shares his thoughts on the new identity of the Royal Dramatic Theatre in news paper Dagens Nyheter. The opinion piece reflects upon how the new visual approach affects the qualitative cultural scene.
The packaging design for gin distillery Monachus was awarded a merit in the ADC Awards. The contribution revolves around labels that take one of five shapes: the Bora wind, the waves, the salt in sea and air, a pebble from the shore, and a pine cone from the hills.
The creative work of the Jaktar identity is reviewed by Under Consideration, Brand New: ”I really like this, not just as a visually satisfying feast but also for the identity’s ability to perfectly reflect the persona of the boat which is a combination of luxury, ruggedness, and functionality”, writes Armin Vit.
Resumé writes about the new board of branding studio Bedow. The board, consisting of well-known names from the industry, will develop the studio’s offer with strategic guidance.