Approach
Approach
1.
Discovery
We begin with investigation; researching and interviewing to ensure we have a forensic understanding of our client. This is vital to provide solid foundations for the next phase.
2.
Insight
Guided by our research, we tease out key insights about our clients; the unique qualities, skills and services they possess that will inform the creation of a clear narrative.
3.
Narrative
Our insights are distilled into a simple core narrative or tagline, ideally no more than a few words long. Once this key piece of text is established, it is used as a litmus test for all the design elements we create.
4.
Exploration
Guided by a clear concept, we begin to design with our hands, sketching and experimenting intuitively to explore a range of solutions that adhere to the logic of our tagline.
5.
Craft
Finally, once a direction is chosen, we craft all of the visual elects into a solution that is clear, effective, unexpected and timeless. The more involved the process, the more satisfying the final result.