Approach
Approach
Head
Hand
1.
Define
We begin with investigation — researching, interviewing and workshopping to ensure that our grasp of your needs is complete. This is vital to ensure solid foundations for the next two phases.
2.
Ideate
Now we can conceptualise — informed by our research we begin to experiment with concept-driven answers to your challenge or brief. The final design work can only be effective if a clear concept is in place.
3.
Design
Finally, guided by a clear concept, we begin to design with our hands, crafting a solution that is clear, effective, unexpected, and ultimately beautiful. The more involved the process, the more satisfying the final result.