The boat is inspired by remote Scandinavian landscapes that are only accessible by sea. This is not a boat for cruising the French Riviera: it’s designed to take you deep into the unknown, on new adventures in the wild. It’s about two things: precise engineering, and the spirit of adventure.

The concept – Engineered for Exploration – captures the single truth at the heart of the company. It led to the development of the name, Jaktar, which has roots in seafaring exploration in the 19th century. The concept created a solid foundation for the brand, putting engineering and adventure at its core.

The brand symbol forms a ‘J’ from the shape of the boat’s bow. The word mark, bespoke typeface and the angle device are all developed from the precisely engineered angles of the boat’s design. And the colour palette was chosen to blend into the natural environment, creating a solid, carefully engineered brand that’s built to last.