September, 2018.VISUAL IDENTITY, NAMING and COMMUNICATION CONCEPT for Gothenburg-based creative development studio ORIDNARY. The concept Challenging Ordinary uses misspellings as a communication tool — except the warm red colour and the odd typography the whole identity is built upon misspelled words. The assignment included a logotype, animations, colour palette, digital adverts, stationery, typography and web design.

A SYMBOL was designed for use in small areas.

The letters SCRAMBLES when you scroll through the website — making the brand recognizable just using text.