Although the racquet sport is played predominantly in hispanic countries, it is fast gaining popularity across Europe and on other continents and since 2011 has even had its own pro tour. What the sport lacked in Sweden was a place to play Padel in premium surroundings that reflect the rise in popularity of the sport.

As Acapulco is the place where Padel was born, it felt appropriate that it should also be the name of Sweden’s first premium Padel brand. The visual identity pays homage to the celebrated Mexican beach resort while referencing the sport’s distinctive bat designs.

The Acapulco word mark is written in a custom typeface composed entirely from punched holes that echo the negative space in Padel bats. Complementing this core element is a dotted monogram, hole-punched icons and pictograms and a series of accent colours chosen to marry with a signature blue found on the standard Padel court.