Essem Design

June, 2018.ART DIRECTION and PRODUCT CATALOG DESIGN for ESSEM DESIGN — a Swedish manufacturer of hallway interiors. Photography by Gustav Almestål. Illustrations by Laurie Rollitt. Printed in an edition of 5,000 copies. 94 pages, 235×315 mm.

The concept Hej—Hej då (HELLO—GOODBYE) refers to the most common phrase in the hallway.

The thin paper is slightly TRANSPARENT and its high bulk is reminiscent of drawing pad paper.

ABSTRACT INTERPRETATIONS of the products are shown in contrast to the precise photography.

All aluminium in the products is RECYCLED and any excess metal is reused.