2025

Inventure

Ignite the few. To accelerate the many.

Scope

Brand Strategy
Tagline
Brand Narrative
Visual Identity
Art Direction
Graphic Design
Motion Design
Typography

Many talk boldly. But only a scarce bunch dare to walk the talk. Inventure is one of those rare firms that turn words into action. They back the few — and when they do, they go all in. Because true imagination doesn’t just build companies. It makes life better for all of us.

2025

Inventure

Ignite the few. To accelerate the many.

Many talk boldly. But only a scarce bunch dare to walk the talk. Inventure is one of those rare firms that turn words into action. They back the few — and when they do, they go all in. Because true imagination doesn’t just build companies. It makes life better for all of us.

Scope

Brand Strategy
Tagline
Brand Narrative
Visual Identity
Art Direction
Graphic Design
Motion Design
Typography

The wordmark is shaped by ignition and acceleration, staying true to the brand narrative.

01

Insight

With strongholds in Finland, Sweden and the UK, Inventure’s heart lies in Scandinavia and the Baltics — a region rich in unicorns. After twenty years in business, they faced a generational shift. The ambition: fewer, stronger portfolio brands. The answer: a new direction. Dare to win.

02

Concept

Two brand principles defined the new identity — selective and humanistic — with Inventure at their intersection. From this came the brand narrative: Igniting the Few. Accelerating the Many. A belief that a chosen few can change the world for the benefit of us all.

03

Solution

Ignition and acceleration became the cornerstones of the logotype. The first part sparks. The second races forward, tilting upward with momentum. Simple. Distinctive. But an identity is more than a logo. Headlines were designed as vessels of acceleration, pushing into a brighter future. Colours and gradients nod to the flame — the spark that sets everything in motion. The result: an identity that dares to win.

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Colours and gradients reference the ignition spark that sets everything in motion.

The headlines share the same angle as the accelerating part of the wordmark, giving every line of text an infusion of the brand.