September, 2018.VISUAL IDENTITY and NAMING for oMELETT — the photo booths you can find throughout central Stockholm. The name derives from Say Omelett — the Swedish phrase for Say Cheese — and the identity is based on the four frames on a photo strip. The assignment includes a typeface (with four poses), animations, color palette, illustrations, merchandise, patterns, posters, staff clothing and typography.

The identity is based on A POSING TYPEFACE. Each character has a frame and four different alternates, or poses.

All posters are printed on MIRROR BOARD.