July, 2019. VISUAL IDENTITY for ALLAS — the digital platform of the classic eponymous women’s magazine. The communication concept is built upon the tagline Every Woman Has a Story where speech bubbles are used as key visual elements throughout the identity. The assignment included a logotype, colour palette, visual elements and typography.

Stories are communicated in all details of the visual identity using a speech bubble. The speech bubble is present in the logotype, in patterns, quotation marks, and in visual elements for social media.