With over 20 years of experience managing a diverse portfolio and demonstrating good year-on-year returns on investment for their clients, Estea trades on its unparalleled knowledge in its sector. Communicating this wealth of knowledge was key to creating a successful brand.

Knowledge, finances and trees have a lot in common — they require careful nurturing, grow slowly over time and produce remarkable fruits. The Estea symbol is therefore based on a stylised tree with the intention of imbuing the brand with a sense of both reliability, tranquility and understanding.

The wise tree symbol is complemented by a word mark set in a high-contrast serif typeface and a palette of brand colours that strike a balance between the natural and corporate worlds. Finally still life photography of stylised construction materials alludes to the diversity of Estea’s investment portfolio without showing any actual buildings — most of which are yet to be built.