Acapulco Padel & Club
2020

Acapulco Padel & Club

An Origin Story

Scope

Design Strategy

Naming

Copywriting

Visual Identity

Art Direction

Graphic Design

Iconography

Type Design

Wayfinding

In 1969, Enrique Corcuera invented the sport of Padel in Acapulco, Mexico. Fifty years later, in 2019, a brand new Padel hall opened its doors in Gothenburg, Sweden, fittingly naming itself Acapulco in homage to the sport’s tropical home.

2020

Acapulco Padel & Club

An Origin Story

In 1969, Enrique Corcuera invented the sport of Padel in Acapulco, Mexico. Fifty years later, in 2019, a brand new Padel hall opened its doors in Gothenburg, Sweden, fittingly naming itself Acapulco in homage to the sport’s tropical home.

Scope

Design Strategy

Naming

Copywriting

Visual Identity

Art Direction

Graphic Design

Iconography

Type Design

Wayfinding

01
Insight
02
Concept
03
Solution