120ft builds modular robotic factories that assemble, inspect and pack products for brands that want faster, local production. Think of it as a factory line shrunk to pocket size (more or less). Small runs, from 100 units, made close to where the clients sell. That means full control and better quality, delivered faster than any container ship crossing the globe.

Robotics and physical AI have made small factories make sense again. We call it Made in Here, a new kind of local independence. Production at a scale that fits the businesses that need it. Not in a mega-plant on the other side of the world, but in three simple 40-foot containers packed with complex gear. 120ft brings capability back to the manufacturers who were told they couldn’t compete.

Made in Here borrows the most familiar label in global trade (Made in China, Made in USA, Made in Europe) and points it somewhere closer to home. The brackets mark the place: the three containers that make local production possible at any scale. Rearranged, they become the wordmark. A warm palette and illustrations that nod to early robotics and mechanical workshops complete the picture: a future where robots and humans work side by side.