Essem Design

June, 2012.PACKAGING DESIGN for the rack Nostalgi by ESSEM DESIGN — a Swedish manufacturer of hallway interior. The classic rack, which was designed in 1937 by Gunnar Bolin, comes in several different materials and lengths. The standard rack measures 1,000 mm, but with an additional console can be endlessly extended.

One of the benefits with the Nostalgi rack is that you can extend it with an additional console. This is communicated through the packaging where a simple typographic solution lets you read the divided name when the boxes lies next to each other.