Biggans Böcklingpastej
2016

Biggans Böcklingpastej

A Box of Ocean

Scope

Design Strategy

Art Direction

Illustration

Packaging Design

Family-owned food brand Biggans have been serving fish paste to Swedes since 1952, but needed to reach a new, younger group of consumers. Böcklingpastej is a popular staple, but is traditionally consumed by older generations.

2016

Biggans Böcklingpastej

A Box of Ocean

Family-owned food brand Biggans have been serving fish paste to Swedes since 1952, but needed to reach a new, younger group of consumers. Böcklingpastej is a popular staple, but is traditionally consumed by older generations.

Scope

Design Strategy

Art Direction

Illustration

Packaging Design

Tub
Boxes
01
Insight
02
Concept
03
Solution