May, 2016.PACKAGING DESIGN for BIGGANS BÖCKLINGPASTEJ — a fish paste made of smoked herring. Biggans is a small family owned company who have been serving their culinary delicacies to the Swedes since 1952.

A box full of fishes and an empty box with THE BOTTOM OF THE OCEAN PRINTED ON THE INSIDE OF THE BOX. An empty or half empty box should be attractive too.