Toolflex products are beautifully engineered, modular systems that are equally at home in a busy modern workshop or a minimalist home. The people that buy them have similar sensibilities, so a spartan approach to their assets was key.

The French expression ‘mise en place’ means literally ‘everything in its place’ and refers to a chef’s preparation of dishes before dinner service begins. ‘Everything in its place’ also neatly summarises the Toolflex ethos; pragmatic, minimalistic and hygienic.

Toolflex products are utilitarian home hardware, a brand category previously lacking any defined visual language. ‘Everything in its place’ informed the creation of that language; a vector pattern inspired by a rigid grid, exacting photographic styling and crisp, minimalist design.