September, 2010.VISUAL IDENTITY, naming and store concept for APPARTEMENT — an interior design store in Stockholm. The assignment included a logotype, bags, packaging, signage, stickers, stationery and typography.

Appartement’s symbol consists of all the letters in its name. An initial idea was to use those letters for the wordmark but it became too fussy so a rounded typeface with a modified A was used in the end. The color was picked to contrast the minimalist interior.