February, 2015.VISUAL IDENTITY and communication concept for ADISGLADIS, a small shop in Stockholm retailing clothing, accessories and gadgets — all products researched for a positive way of living. The assignment included a logotype, bags, custom typeface, illustrations, packaging, pictograms, signage and stationery.

A simple logotype, A+:), a pattern of connected pipes and a happy yellow colour form the main elements of the visual identity. Since the logotype is constructed using only regular characters it is easy to use it in different contexts — like mail signature, Instagram, Twitter and Facebook.

The window display changes with the seasons. Every season launches a new message to communicate news, sales and other offers.