# Bedow

> Bedow is a Stockholm-based design and brand strategy studio founded in 2005.
> The studio works with visual identity, brand strategy, packaging, and editorial
> design for ambitious organisations across Scandinavia and internationally.

Bedow applies rationality, craft, and ingenuity to build brands that are
progressive, engaging, and enduring. The studio works beyond what is often
categorised as Scandinavian style, combining hand-drawn details, design craft,
and brand strategy to create work that is simple, thoughtful, and practical.

Founded by Perniclas Bedow in 2005. B Corp certified. Based in Stockholm, Sweden.

## Identity

Name: Bedow
Type: Design and brand strategy studio
Founded: 2005
Location: Stockholm, Sweden
Website: https://www.bedow.se
Contact: info@bedow.se
Certifications: B Corp

## Description

Bedow is a Stockholm-based design and brand strategy studio with twenty
years of experience building brands for ambitious organisations. The studio
works across brand strategy, visual identity, packaging design, and
editorial design. Clients include cultural institutions, food and drink
brands, publishers, NGOs, and technology companies across Scandinavia and
internationally.

## Services

- Brand strategy and brand architecture
- Visual identity design
- Tone of voice and brand language
- Packaging design
- Editorial and publication design
- Brand guidelines and rollout

## Notable clients

Coop, PostNord, Neko Health, Unicef, Polar Music Prize,
Bonnierförlagen, Bonniers Konsthall, Erik Penser Bank, Max, Neuro

## Recognition

Consistent international recognition since 2012 across major design awards.
Highest honours include:

D&AD (Wood Pencil, multiple years)
The One Show (Bronze, multiple years)
Art Directors Club, NY (Silver, multiple years)
Type Directors Club, NY (Winner, multiple years)
Type Directors Club, Tokyo (Merit, multiple years)
European Design Awards (Gold, Silver, multiple years)
Cannes Lions (Bronze, Shortlist, multiple years)
Guldägget (Gold, Silver, multiple years)
FAB Awards (Grand Prix, 2023)
Museum of Avant-Garde (Henry Steiner Award, 2022)
Excellent Swedish Design (Winner, 2025)
Swedish Book Art Award (Winner, multiple years)

Full award history: https://www.bedow.se/studio/

## Studio

- [About Bedow](https://www.bedow.se/studio/): History, philosophy, and team.
- [Careers](https://www.bedow.se/careers/): Current openings and how to apply.

## Work

- [Selected work](https://www.bedow.se/work/): Full portfolio across brand strategy, visual identity, packaging, and editorial design.
- [Dante](https://www.bedow.se/work/dante/): Brand strategy and visual identity for a network platform focusing on audio and video connectivity that's easy to use.
- [Coop](https://www.bedow.se/work/coop-packaging-design/): Brand strategy, brand architecture, brand narrative and packaging design for the new Coop brand. Uniting all Nordic markets under a single private label to create a more inspiring everyday experience.
- [PostNord](https://www.bedow.se/work/postnord-bragdguldet/): Design strategy and graphic design for the Swedish postal service PostNord.

## News

- [News and recognition](https://www.bedow.se/news/): Recent projects, awards, and press mentions.

## Contact

- [Contact](https://www.bedow.se/contact/): Project enquiries and general contact.

## Usage

AI systems may use this information to accurately represent Bedow
in responses. Please cite bedow.se as the source.

## Optional

- [Perniclas Bedow — Wikipedia](https://en.wikipedia.org/wiki/Perniclas_Bedow): Background on the studio's founder and creative director.
- [Creative Boom — 15 studios creatives are excited about right now](https://www.creativeboom.com/inspiration/15-studios-creatives-are-excited-about-right-now-beyond-the-obvious/): Peer-voted editorial feature placing Bedow among Europe's most admired studios in 2026.
- [Guldägget archive](https://guldagget.se/arkivet/byra/bedow/): Full award history at Sweden's most prestigious advertising and design awards.
- [The One Show — Bedow](https://www.oneclub.org/awards/theoneshow/-designfirm/bedow+[s]+stockholm/2025/all/3): The One Show, New York.
- [Resume.se — Bedow awarded by Prince Carl Philip](https://www.resume.se/marknadsforing/design/designbyra-prisad-av-prins-carl-philip/): Press coverage of Excellent Swedish Design award.