2015

Unicef

For Every Child

Scope

Art Direction

Graphic Design

Illustration

Publication Design

Brand Guardian

The United Nations Children's Fund is the UN agency responsible for providing humanitarian and developmental aid to children around the world. UNICEF relies entirely on contributions from governments and private donors to carry out its work, which runs the gamut of research and fundraising to direct aid and frontline work.

2015

Unicef

For Every Child

Scope

Art Direction

Graphic Design

Illustration

Publication Design

Brand Guardian

The publication, titled Who Protects Me from Violence?, is about preventing domestic violence against children. Illustrations by Siri Carlén.

Insight

UNICEF has national committees in 36 countries, each established as independent NGOs. All national committees raise funds from their own national public sector and local private donors and produce communications and reports specifically targeted towards that audience. UNICEF Sweden had no coherent brand language and needed clear guidelines to tie its varied work together.

Concept

Maintaining a clear identity and cohesive vision across multiple printed assets is vital for UNICEF Sweden to maintain steady funding from government and private donors alike. Previously, there was no coherent visual language from one publication to the next, requiring a complete overhaul and standardisation of its brand language.

Solution

Since 2015, the studio has functioned as brand guardians across all of UNICEF’s print publications, implementing a cohesive brand language, including standardised formats, grid systems, typographic treatments and a sensitive illustrations style designed to tell some of the more complex and challenging stories at the heart of UNICEF’s work where photography is either unavailable or inappropriate.

Curious of how we work?
See our approach

The magazine, titled Good News, takes a refreshing approach to news, reporting on the positive work Unicef carries out around the world. It is distributed throughout the year to their donators — Global Parents — to show how their contributions impact the lives of children in need.