Essem Design

February, 2012.PRODUCT DESIGN, PACKAGING DESIGN and ADVERTISING for ESSEM DESIGN — a Swedish manufacturer of hallway interior. By reducing all redundant decoration only functionality remains — Index is a shoehorn in its most refined form. Structure-painted steel, 40×400 mm.

The shoehorn is named Index after the index finger you use to put your shoes on. The advert to the right is a hand constructed out of shoemaker tools with the shoehorn as the index finger.