iNature Skincare

February, 2013.Packagingvisual identity and advert for iNature Skincare — an Australian manufacturer of natural skincare products free from parabens, artificial colors and fragrances. The packaging range consists of three products with different levels of hydration — Calendula Hydrate, Calendula Nourish and Calendula Repair.

The main ingredient in the products of iNature Skincare is the Calendula flower. The logotype depicts the flower with its leaves turned in to drops to visualize its moisturizing effect.

The different levels of hydration are visualized using one, two or three drops. To emphasize the hydration effect the drops are painted using watercolor.  One drop is the gentlest cream and three drops is the most intense.