Essem Design

June, 2012.Packaging for the rack Nostalgi by Essem Design. The classic rack, which was designed in 1937 by Gunnar Bolin, comes in several different materials and lengths. The standard rack measures 1,000 mm, but can with an additional console be extended into infinity.

One of the benefits with the Nostalgi rack is that you can extend it with an additional console. This is communicated through the packaging where a simple typographic solution lets you read the divided name when the boxes lies next to each other.