April, 2014.Visual identity for Polyester — a studio of senior front end developers that has been around since the dawn of markup language. The assignment includes units such as: logotype, patterns, stationery, typeface, website & cetera.

Polyester started out in the mid 90’s and are extremely experienced among front-end developers. At the same time they are still experimenting and consider themselves progressive within their field. The logotype is based on the three most frequent characters in coding </>. Thousands of front-end studios have used them in their identities but, as far as we know, no-one has ever combined them to create type. The result is a runic-like experiment looking fittingly ancient.