Oridnary believes that challenges create change. And challenging the formulaic is something that drives them to make smarter choices for a better today and brighter tomorrow. Furthermore, translating this into a visual identity was a challenge itself.

The tagline Challenging Ordinary answers directly to the studios philosophy, working as a motto to maintain the integrity in all their work. This motto is present in everything from the name, the typography, the code. Down to every last detail.

The visual identity uses misspellings as a communication tool — except the warm red colour and the odd typography the whole identity, including the name Oridnary, is built upon misspelled words.