Hotel Koster

September, 2014.Visual identity and communication concept for Hotel Koster — a small hotel, founded in 1905, located on a remote island in Kosterhavet Marine National Park on the west coast of Sweden. The assignment includes logotype, colour palette, typography, adverts, menus, posters, signs, staff clothing, stationery & cetera.

Positioned the farthest west you can get in Sweden, Koster is a remote and scenic location surrounded by the Atlantic Ocean. This makes the horisont ever present. Therefore the logotype is based on the horisont with the characteristic building of the hotel rising from it. The color scheme derives from the surrounding nature.

The flexible logotype makes it easy to separate the hotel’s different products. Here showing sub logotypes for The Dining Room, The Bar and The Terrace.