Dohop

May, 2016.Visual identity and brand strategy for Dohop — one of the top flight search engines in the world. Assignment included logotype, custom typefaces, color palette, illustrations, animations, pictograms and stationery.

Dohop is not like the other powerful search engines — they push further to make a boring service into an attractive one. Compared to their competitors in the industry the Reykjavik based company are small, flexible and transparent. They believe that the booking of a trip can be as inspiring as the destination itself.

The responsive logotype easily adapts to different sizes depending on context, screen size and media.

Dohop’s logotype is flexible in the sense that it can communicate things, destinations or people. Their new tagline ANYWHERE. SIMPLE. is illustrated by a series of icons describing the simpleness of using the service — click, pack, fly, enjoy. The icons change with the destinations or themes, e.g. Anywhere. Adventure. depicts illustrations connected to the subject of adventure — an air-balloon, a bike, a mountain, a paddle.

When a company changes their whole identity the INTERNAL IMPLEMENTATION is as important as the external. Dohop’s staff received their own bespoke printed t-shirts and coffee mugs with their respective interests and avatars.

A set of pictograms were designed to complement a library of playful illustrations. They are used throughout the website, with great flexibility for application.

Two exclusive typefaces were created in collaboration with type designer Íñigo López VázquezDohop Mono is an interpretation of the typeface from the Olivetti Lettera typewriter and Dohop Text was designed to complement the display version.