Appartement

September, 2010.Visual identity, naming and store concept for Appartement — an interior design store in Stockholm. The assignment includes units such as: logotype, typography, bags, signage, stickers, stationery and packaging.

Appartement’s symbol actually consists of all the letters in the name. An initial idea was to use those letters for the wordmark but it became too fussy and rounded typeface with a modified A was used in the end. The color was picked to contrast the minimalist interior.