February, 2015.Visual identity and communication concept for Adisgladis, a small shop in Stockholm retailing clothing, accessories and gadgets — all products researched for a positive way of living. The assignment includes units such as: logotype, bags, custom typeface, illustrations, packaging, pictograms, signage, stationery & cetera.

A simple logotype, A+:), a pattern of connected pipes and a happy yellow colour is the main elements of the visual identity. Since the logotype is constructed only using regular characters it is easy to use it in different contexts — like mail signature, Instagram, Twitter and Facebook.

The window display is changing with the seasons. Every season a new messages comes out from the pipe communicating news, sales and other offers.